![]() Here is where Open Graph protocol fades in. Now, to make this piece of content (called social snippet) more appealing and richer in data, you have to structure your webpages’HTML code in a certain way. When you post it on Facebook, Twitter, Pinterest or any other network, its relevant data (site name, URL, image, description, etc.) is scraped and all its content is displayed on your profile. It all starts with the link (URL) you want to share on your social media profile (brand page). If you already have a brand page on social media networks (which is a must nowadays), I have some useful tips on how to optimize your sharable content and increase your number of followers. you’re missing a big opportunity in terms of recognition, distribution and sales. If your business is not on Facebook, Twitter, Google+, etc. According to recent stats, the number of all social network users is greater than 1.61bn, and 67% of U.S. Social media is for sure the most important tool to increase your brand awareness and a great communication channel for your clients.
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